In years past it was common practice to title courses and books in the strategic management areas as "Business policy," if one wished to take up broader range of organizations. In one sense, what has happened is that word strategy has replaced policy. But there is another sense in which the term policy is used that differentiates it from strategy, and from tactics as well. In this view, policies are the means by which objectives will be achieved. "Policies are guide to action. They include how resources are to be allocated and how tasks assigned to the organization might be accomplished ... (William F. Glueck, and Lawrence R. Jauch "
Policies include guidelines, procedures, rules, programs, and budgets established to support efforts to achieve stated objectives. Therefore, policies become important management tools for implementing them.
The final key term to be highlighted here is "strategists". Strategists are the individuals who are involved in the strategic management process. Several levels of management may be involved in strategic decision making. However, the people responsible for major strategic decisions are the board of director, president, the chief executive officer, the chief operating officer, and the division managers.
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