Strategic Management: Formulation and Implementation

Types Of Objectives

Within the organization there are three levels of objectives: strategic goals, tactical objectives, and operational objectives.

* Strategic Goals: "Broad statements of where the organization wants to be in the future are called strategic goals " (Richard L. Daft).

* Tactical objectives. "The results that major divisions and departments within the organization intend to achieve are defined as tactical objectives" (Richard L. Daft).

* Operational objectives. "The specific results expected from departments, work groups, and individuals are the operational objectives" (Richard L. Daft).

Planning Process

The planning process combines the planning steps suggested by several writers. These steps are as the following:

  1. Stating organizational objectives.
  2. Listing alternative ways of reaching objectives.
  3. Developing premises upon which alternatives is based.
  4. Choosing the best alternative for reaching objectives.
  5. Developing plans to pursue the chosen alternative.
  6. Putting the plans into action.