The Value Of Strategic Planning
When managers and organizations plan strategies they are seeking to:
- be clear about the business(es) that the
organizations is in, and should be in;
- increase awareness about strengths and weaknesses;
- be able to recognize and capitalize on opportunities, and to defend against threats;
- be more effective in the allocation and use of resources.
Approaches To Corporate Strategic Planning
The strategic planning is not a single concept, procedure or tool. In this section I briefly compare and contrast six approaches to corporate strategic planning.