Strategy Plan Exmple
The final outcome of strategic planning is a strategic plan. The detailed plan itself typically consists of the following segments:
- Executive summary
- Statement of mission/charter
- Appraisal situation analysis
- Corporate environmental assumptions and guidelines
- Division environmental assumptions
- External analysis: market and competition, opportunities and threats
- Internal analysis: strengths and weaknesses
- Product-line analysis
- Evaluation of previous plan
- Objectives and goals
- Characteristics and criteria
- Specific goals
- Gap-closing actions
- Strategies
- Action programs
- Contingency plan, alternatives, and scenarios
Some companies use a strategic plan similar to the one used by Borg-Warner. An instruction for completing an executive summary, a condensed version of overall plan presents the format of appraisal, including the major assumptions, economic assumptions, and marker analysis and company penetration for the firm.